Cognition in Social Constructions
Cognition in Social Constructions
Market Rivalry Profile Versus Cost Schedule
The paper brings the processes of concrete comparison, signaling, and denial to the economic marketplace. White contends that such cognitive processes form „the drive-train of any social vehicle”, and he highlights signaling, denial, and comparison as institutionalized dimensions of production markets. In support of these claims, White charts the evolution of production markets as signaling mechanisms. He analyzes market action in terms of concrete comparisons and the rivalry profiles that such comparisons generate. Finally, he considers economic theorist’s denial of markets in favor of optimal cost schedules, and he notes the ways in which this denial has impeded scholarly understanding of economic structures.